Steve Weedon (PRPS, CEO) commented on the new partnership: “Partnerships are all about the opportunity and the people you want to work with, making it a win-win for everyone, including end user customers, and that is why this new partnership is very satisfying”.
The Pelikan brand delivers high quality and high levels of brand recognition with End Users and Dealers across Western Europe, the Americas and a number of other important regions. The brand itself was established in 1838 and has over 183 years become synonymous to stand for reliability, dependability, and trustworthiness. The brand is unique in that it has instant end user recognition and has a passionate following.
Jason Doran (General Manager) said “We recently launched a programme in the United Kingdom to approach new strategic partners to for Pelikan branded consumables. It can be a real challenge to find a good Partner where the chemistry and inter-personal relationship is just as important as the business model itself. When we met Data Direct, we were struck not only by the energy and enthusiasm shown for our brand, but also by the business strategy and ambition of the team to move the project forward. Data Direct understand the market, the channel and the logistics of this industry really well and we feel totally confident in working with them to ensure the Pelikan brand becomes the number one alternative brand to OEM products in the UK and Ireland.”
As part of the partnership Resellers and end users can join the “Pelikan brand Rewards Club” where each product, including the New Bio-Based cartridge range, have Rewards Points attached to them. Each time you purchase a Pelikan branded product, loyalty points may be claimed and then used to purchase a wide variety of gifts and benefits from the Pelikan brand Rewards Club online catalogue. Join thousands of other businesses and organisations across Europe who are already using Bio-Based cartridges in their printers to save money and even more importantly, to help reduce their impact on the environment. To find out more or to register (free of charge) and claim your 200 bonus reward points visit www.pelikan-rewards.com.
The company’s objective is for Pelikan branded imaging consumables to grow globally in markets that have not been focused on before. Recently the company announced its intention to market its products in Russia, Mid East, South Africa and Cyprus. The “Pelikan” business model offers a new and very different approach that increases reseller margins allowing them to make more cash profit and also get rewarded with bonuses, rebates and, “Reward Points” as they grow. This is an OEM approach now mirrored by PRPS using the iconic Pelikan branded range of imaging consumables. Resellers are searching for ways to stop discounting the price to make a sale and start to increase margins and profits, this unique approach to non OEM sales is generating renewed optimism and excitement in a very tough Reseller aftermarket environment.
Peter Cowan,( Procurement Director of Data Direct), adds: “For Data Direct, this is another exciting addition to our growing portfolio of brands, providing multiple opportunities and solutions designed for our core office equipment / IT channel dealer customer base. The package from Pelikan is impressive – with significant end-user activity and a rewards programme that will create demand through the chain. As brand loyalty and trends in consumption change, Pelikan brand from Data Direct will also attract new users looking for relevant eco-based products and also solutions for home”.
For more further information please contact Sue Simkiss, Key Account Manager – Channel Sales, Pelikan Print (UK)/ Print-Rite Europe Ltd at sues@PrintRite-eu.com or call +44 (0)1773 761246 -
